Copy & Content | Samsung
Cheil is the lead agency for Samsung Austria. We support with everything that needs copy!
Services/ Copywriting
Client/ Cheil Austria
Term/ 2022 – Today
Channels/ Digital, POS, OOH
Coop/ –
Location/ AT
Services/ Copywriting
Client/ Cheil Austria
Term/ 2022 – Today
Channels/ Digital, POS, OOH
Coop/ –
Location/ AT
/01 The project
Great Things Happen Unexpectedly
“Hi David, we’re the lead agency of Samsung Austria. Interested in collaborating?”
Am I dreaming? Is this really in our inbox? Yes, we’re definitely keen!
Two weeks later, all NDAs are signed, and it begins – since then, copy.vibe has been bringing its unmistakable copystyle into the digital and analog marketing channels of SAMSUNG Austria.
/02 The Results
Tech and Features,
Nonstop
We love everything to do with tech and IT. Preferably for consumer tech, as the copy can be a tad more creative. The challenge lies in describing features briefly, factually correct, and cool – for an audience that is sometimes younger or hipper than oneself.
We embrace this challenge with joy, ensuring that life and humor flow into datasheets, landing pages, or social posts about SAMSUNG’s smartphones and foldables.